I wrote a Facebook ad for this organic skincare company to increase brand awareness and boost sales.
The owner wanted to stand out from the crowd of other skincare businesses out there, so I highlighted his expertise as a doctor to make it easier for potential customers to build their trust in the brand. I also explained that he created the brand after realizing that his wife put harmful chemicals on her skin every day to humanize the brand and make it easier for customers to relate to the owner and the brand as a whole.
Here’s the full body text of the ad:
Did you know that some of the most commonly used skincare ingredients actually cause the very issues they’re supposed to fix?
👋🏼 I’m Dr. Ian Baek, and I decided to bring my Biomaterial Sciences expertise to the skincare world after I noticed that my wife was using products that could actually damage her skin every single day.
I asked her why she kept using this stuff even though she knew it was harmful.
Do you know why?
Because organic and natural skincare products simply didn’t work.
So, I decided to use my knowledge to create a healthy alternative to the harmful chemicals that my wife and millions of other people put on their faces every day.
I personally select each ingredient used in ORGAID’s products, develop the formulas, and create the products in small batches to ensure that each and every product is of the highest quality.
Although ORGAID has grown far beyond the bedroom-turned-laboratory it was created in, my mission to create highly effective, natural skincare has not changed one bit
Ready to ditch damaging chemicals for good and treat your skin to the natural goodness it deserves?
Check out our products: https://www.orgaid.com/collections/all