The marketing company that was working with this massage parlor brought me on as the copywriter for many projects, including this email that goes out to new email subscribers. 

I used the first couple of lines to highlight the massage parlor’s welcoming, family-like vibe and the owner’s belief that happiness and health go hand-in-hand. These sentences build trust in the company and make it harder for new subscribers to talk themselves out of visiting Peace of Serenity for their first massage.